Decision Power Information

Decision Power BACK
"The Cross-Sell Solution"

Equifax Decision Power delivers sophisticated, on-line cross-selling and risk-assessment decision support at the bank branch level--providing service representatives with consistent, easy-to-understand account-opening and cross-sell action messages. This remarkable platform draws on the nation's largest consumer credit reporting database, advanced risk-modeling techniques and risk-assessment criteria that you choose to provide the decision support you need. This proven risk-management solution offers these key benefits and advantages:

Immediate Cross-selling Decisions. Decision Power uses multi-level decision criteria that you choose to instantaneously provide risk assessment for new demand deposit account (DDA) customers, while simultaneously pre-approving applications for a variety of additional bank products. This allows branch representatives to confidently cross-sell customers for additional services while they're in the branch office and most likely to accept offers.

No More Rejects. Decision Power enables service representative to instantly identify credit qualified customers and offer appropriate additional products. This eliminates the risk of alienating customers who are solicited for products, only to be rejected later--as well as the expense of processing non-creditworthy applications.

Nationwide ID Verification. Decision Power draws on a nationwide database of more than 190 million consumer credit files to provide name, address, Social Security number and available employment information for qualifying DDA applicants.

Reduced Charge-off Risk. Statistics show that individuals posing high credit risks are also more likely to open demand deposit accounts that are initially closed for cause. Decision Power sharply reduces a charge-off risk by combining credit scoring with access to historic bad-check information and a growing closed-for-cause database.

Proven Fraud Protection. With Decision Power, you automatically receive fraud protection through SAFESCAN-the exclusive Equifax nationwide service that alerts you to fraudulent or potentially fraudulent application information.

Centralized Credit Policy Control. Decision Power allows you to make cross-sell decision at the point of contact while maintaining central control over your credit policy. Using credit criteria that you choose to make the cross-sell decision, Decision Power automatically returns consistent action messages to your bank service representatives.

Instant On-line Access. Decision Power provides a variety of on-line access alternatives, including branch platform automation systems, Direct Access Terminals, PC's-even voice response units - allowing new accounts be evaluated, approved and established within moments.

Minimal Training Requirements. Because Decision Power returns narrative action messages, it helps personnel with little or no training to make fast, intelligent DDA and credit decision - minimizing training costs without compromising effectiveness.